Mis en Scene

Mis en Scene

I have analysed the Cadbury’s Gorilla advert which was a good advert in the sense that it makes you think “why have they used a Gorilla” to advertise chocolate, but at the same time it captures your attention and it is a memorable advert. The advert itself was not to advertise the product but it was for the audience’s entertainment.

In the advert it uses a plain setting which is just a purple background, this identifies who the advert is for which is Cadbury’s. The advert is really plain with just little props which the main prop is a drum set and lighting. I think using a plain set was good because I think it would have drawn the attention away from the main focus which was in this case the Gorilla.

The costumes they used the advert was a Gorilla costume. The costume looks realistic and makes you think is it a real Gorilla or is it fake. The detailing on the costume was really realistic like the Gorilla’s eyes and its nose.

The facial expressions that the Gorilla used sad, angry and he had determination. His expressions went with the music which I think captured its audience because I think you would have never had thought a Gorilla could have such emotion in them.

In the advert there was little lighting used which creates a more realistic approach to its audience. The colour of the background was purple which we have already established it was to remind the audience that it was a advert for Cadbury’s.

The composition of the character was always in the centre, I think it was always in the centre because it was the main focus, also because the character was the only thing doing something. In the advert they used close ups, mid shots and also panned in and out of this character but the character did not move whilst they was doing this.

They used other element in this advert like music and text. I feel they used the music they did because it went with how the Gorilla was feeling and how its facial expression looked always the way the Gorilla moved and acted. The text they used had nothing to do with the Gorilla but to do with the product, and they only used the text when the Gorilla wasn’t in shot.

The overall impression it gives us as an audience is “how is the Gorilla connected with chocolate, but at the same time you are entertained by the Gorilla because it has such human characteristics.