Mis en Scene - Jumper

I have analysed a scene from the film Jumper, the film is about a boy that is capable of teleporting  to any location, but he is being chased by a secret society out to kill him.

The scene that I have analysed is set in a desert, I think that it is set in the desert is because it gives the audience that no where to go, run or hide effect. It is also set in an underground cabin in the desert. the props that were  being used in this scene where a knife, whip, fire spray, quad bike and bus, most of the props used where for violence or either to escape.

The costumes that the characters wore were dark and dirty clothing  for the ones that were being hunted down, and for the ones that was doing the hunting they wore light coloured clothes, which made out that the ones doing the hunting were the good people and the ones who were hunted down were the bad people.

There was a lot of different expression being used in this scene from confused, scared, angry, revengeful but in a happy way to being shocked. The expression seem to connect because they were similar feeling, I felt that theses expression made the scene come to life more because you could understand why the characters were feeling like this.

The lighting being used was very dark, I realised that even thought the hunters had light coloured clothing the lighting that was on them was very dark was created a evil, and moody effect on there characters and made you see them for who they really are. The lighting used on the characters being hunted was light giving them a soft side to them.

The girl in this scene was positioned to the right or the left of the screen which made her vulnerable because it showed she was alone and scared. The other character were positioned in the centre which gave them power.

There was music in the background which built up suspense, i realised that the music would sometimes stop when there was dialogue which was good because you focused more on what the characters had to say.

Overall the impression it gave the audience was the right impression it needed to give the audience because it was suppose to be a fight scene, and when it comes to fighting you feel scared, angry, sad and revengeful and the characters gave us these emotions also a fight scene is suppose to be moody and angry and the lighting gave us this.

I think the type of audience it would appeal to are people who are in to action as well as people who are in to romance because it has the action scene but in the action scene you can tell that there is a romance trying to blossom.

Mis en Scene

Mis en Scene

I have analysed the Cadbury’s Gorilla advert which was a good advert in the sense that it makes you think “why have they used a Gorilla” to advertise chocolate, but at the same time it captures your attention and it is a memorable advert. The advert itself was not to advertise the product but it was for the audience’s entertainment.

In the advert it uses a plain setting which is just a purple background, this identifies who the advert is for which is Cadbury’s. The advert is really plain with just little props which the main prop is a drum set and lighting. I think using a plain set was good because I think it would have drawn the attention away from the main focus which was in this case the Gorilla.

The costumes they used the advert was a Gorilla costume. The costume looks realistic and makes you think is it a real Gorilla or is it fake. The detailing on the costume was really realistic like the Gorilla’s eyes and its nose.

The facial expressions that the Gorilla used sad, angry and he had determination. His expressions went with the music which I think captured its audience because I think you would have never had thought a Gorilla could have such emotion in them.

In the advert there was little lighting used which creates a more realistic approach to its audience. The colour of the background was purple which we have already established it was to remind the audience that it was a advert for Cadbury’s.

The composition of the character was always in the centre, I think it was always in the centre because it was the main focus, also because the character was the only thing doing something. In the advert they used close ups, mid shots and also panned in and out of this character but the character did not move whilst they was doing this.

They used other element in this advert like music and text. I feel they used the music they did because it went with how the Gorilla was feeling and how its facial expression looked always the way the Gorilla moved and acted. The text they used had nothing to do with the Gorilla but to do with the product, and they only used the text when the Gorilla wasn’t in shot.

The overall impression it gives us as an audience is “how is the Gorilla connected with chocolate, but at the same time you are entertained by the Gorilla because it has such human characteristics. 

Active and Passive Audience

The Government didn’t realise how film would be in the sense that they thought if they showed an audience a film they would believe it instantly which is known as passive theory.

Passive theory

Passive theory is when you describe how people consume a variety of media like television and newspapers. It determines how they absorb information and affects behavioural patterns.  Based on the history there is a simple reaction to media message which is we believe what we hear or we buy what is advertised.

Passive audience theories came first and there are two types of passive theories which are: hypodermic needle and propaganda.

Hypodermic needle theory – is all about how media is capable of manipulation, which means that a large number of people believe or accept what is being sold to them. The hypodermic needle is like we the audience is being drugged by the media, like when watching or reading something, say someone has died in a film we may believe that this has really happened and may intend to feel emotion to this. Hypodermic needle is also known as the “bullet” theory” because we the audience cannot prevent what is being injected into our brain same we cannot prevent a bullet from entering our bodies.

Propaganda theory – is when you set a goal say you watch a film and in the film they say the world in going to end in such and such date that person who is watching it may believe this and then select facts, arguments and symbolic images to support this.

Imitation- is seen as behaviourist, say you are from another country and you come to England but you do not know how to talk English by watching television you may pick up English but then you also can pick the accent as well as the grammar.

Catharsis – is the “couch potato” which experiences the world through the media and it only gets the same emotions as the actors on screen or in a book, and it shares the same physical release such as violent outburst or sexual activity.  It is when you feel what you watch.

Stimulus- is when people become conditioned to react in a certain way when watching or reading something the result is say you watch something violent you may intend to become that violent character in the film or you see a advert and then you feel persuaded in to buying that product being advertised.

Active theories

Active theory is when you as the audience decide how closely you pay attention to the products. You also make your own interpretations on them depending on your age, gender, individual experience, taste, social and cultural background and level of understanding.

If you were to read a fashion magazine a teenage may enjoy it but a lady in her forties may find it uninteresting. If watching a television programme on cars a male would like it, but a female may have a different opinion on it. Besides our family the most powerful influence is the media.